Icon Containment Conflicts Video — Zombies, Guns and Motorcycle Gear

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Icon Containment Conflicts

In this latest short film, “Icon Containment Conflicts,” the brand pushes the militarization of bike apparel to a new extreme. You’ll find it below. We also asked the company what zombies and guns have to do with motorcycle gear.

RideApart: So, this is supposed to be a commercial?
Icon Marketing Specialist Joe Gustafson: “Not a commercial, more of a short concept piece. There’s a general formula for motorcycle films that we just wanted to smash into pieces – longing stare in garage, slow pan onto a person grinding away, kickstart a bike over, wax about a forlorn time, ride away into the sunset. With the ICON 1000 collection being wrapped around this very sci-fi, post apocalyptic theme, it gave us a great opportunity to explore new creative paths.”

Icon Containment Conflicts
A modified Triumph Tiger 800 stars in Icon Containment Conflicts.

RideApart: Guns and violence. Weren’t you thinking about the children?
Icon: “Like Call of Duty, Grand Theft Auto, Walking Dead, etc., we believe this falls into the same categories as a fantasy/entertainment piece. I’m sure I’ll be expanding on this point in the comments section.”

RideApart: If you had to pick one item from the Icon range to protect you during the zombie apocalypse, what would it be?
Icon: “My personal pick would be a Akorp Jacket because I like my apocalypse with an air of sophistication and a side of kickass.”

Icon Containment Conflicts
Zebra Helmets, Muzzle Flash and a lens polarizer, it must be Icon Containment Conflicts.

RideApart: Which makes a better zombie hunter, the Triumph Tiger 800 XC or the Ural ST and why?
Icon: “Both bikes are definitely a different approach to the same answer. The Dromedarii is more of a special-ops, desert runner in that it has all the tech and outguns the Ural in a straight up draw. Plus, the Tiger is the weathered veteran of the ICON garage. Not only did it survive The Raiden Files as the black Tiger, but it also rode through this film with aplomb, and now it sees daily rider duties. The Ural is rugged, reliable, and can be repaired while being knee deep in puddles – like an aardvark with a shoot first attitude. In a wolfpack scenario, you want both in the squad, but when it comes to straight up hunting you want the Triumph. You can never have too much power.”

Related Links:
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  • Justin McClintock

    No offense to Icon, but as someone mentioned in the comments on the Apocolyptic article, if I’m fighting zombies, I’d prefer the safety of a 4×4 truck, thanks.

  • http://metabomber.com/ Jesse

    As a fan of Icon, zombie movies and drum fed shotguns, I enjoyed this,

  • Dan

    Sweet video, questionable marketing message. Is the point that this gear won’t protect you from a low speed fall?

  • Lee Scuppers

    Of course they were thinking about the children. Children love awesome stuff like guns, bikes, and zombies.

    • Aakash

      Do children buy motorcycle gear?

      • Ken Lindsay

        Maybe not, but they like to dress up in Dad’s gear!

        • http://www.motopraxis.com/ Aakash

          Fair enough!

  • Aakash

    Dear Icon,

    We are not 14 years old. Spend the money on making better products, not on adolescent marketing strategies.

    • stephen

      so much hate

    • http://www.twitter.com/seanmacdonald sean macdonald

      You sound like a guy who hasn’t worn much ICON. Just so happens our Akorp came in the mail this morning for review and the quality is absolutely unbelievable. Might be my new favorite jacket.

      • Aakash

        Correct, I’ve never worn any ICON gear. I’d be happy to try it.

        • http://www.twitter.com/seanmacdonald sean macdonald

          In LA? Come on over.

          • Aakash

            Would love to. I’m in Santa Barbara at the moment so I’m not too far away. Found you on LinkedIn, let me know if we can make it happen.

      • Davidabl2

        When I buy ICON it’s despite their advertising not because of it.
        I have too long and not lived nearly safely enough for this “guns of the apocalypse” advertising to have ANY fantasy appeal.
        I DO get that there’s the implication that the gear is bullet- and zombie-resistant..

        I would like to see IKON’s take on the Roadcrafter suit…if it wasn’t too RoadWarrior :-)
        Hmm, the Akorp kinda looks like the top half of something like that….

    • runnermatt

      Other manufactures spend money on racing which becomes entertainment for us. Icon spends money directly on entertainment for us, no middle man required.

      • Aakash

        Sorry, entertainment for “us”? Whose “us”?

  • chupa

    It’s fun. Not taking it too seriously.

  • Ben Barbeau

    So stupid……..

  • Sid Widmer

    Haven’t we played out the zombie thing yet? I am starting to miss vampires.

    • Ken Lindsay

      Vampires are so yesterday! Lets bring back the werewolves!

      • http://metabomber.com/ Jesse
        • Guest

          Oh….that’s exactly what I want on my head when I’m riding….a cursed helmet. ;) Nice work on the films btw. Great production work.

      • http://www.rideicon.com/ ICON Motosports

        Don’t forget about the dark arts either

        • Sid Widmer

          Oh….that’s exactly what I want on my head when I’m riding….a cursed helmet. ;) I want a visor-less version of that zebra helmet. Nice work on the films by the way. Great production work.

  • imprezive

    When the guy on the Triumph fell down I thought “at least he’s wearing tough riding pants those should stop a bite.” Then apparently they didn’t. I don’t know that’s the message you want to send about your product.

    • http://www.twitter.com/seanmacdonald sean macdonald

      I think his foot was caught under the bike. Don’t think the quality of the gear has much ability to keep that from happening.

      • imprezive

        I don’t see what that has to do with getting bit through a pair of pants. I assume they were Icon jeans.

        • http://www.twitter.com/seanmacdonald sean macdonald

          Hah, my bad. Thought you were echoing the guy above about the pants not being good enough for a slow low-side. Sorry, I’ve had my coffee now.

          We just got some of the pants in yesterday, they’re actually pretty nice outside of the leg opening being really big. No armor where he was bit :)

          • imprezive

            I tried on a pair of their jeans at Del Amo and they definitely were of the baggy variety sadly. It’s too bad because the price was good and the quality seemed alright. The cut was just not at all what I was looking for. Hopefully the new Rev’It Jeans will have some better style to them. Maybe you guys will even get a pair to review.

  • kentaro

    So the guy wearing jeans and not motorcycle pants is shot in the face by a hot girl… this is the message that image-centric motorcyclists must see! Love it!

    I’ve been very happy with my Revit gear but with all the praise of Icon here I have to give them a try when I replace my Sand suit. Their $100 waterproof boots I have have lasted 50k miles which is freaking impressive.

    • http://www.twitter.com/seanmacdonald sean macdonald

      Rev’it makes great stuff too! I wouldn’t say ICON is better, I think our general view (without speaking about individual pieces) is that we used to consider them a lower quality brand and now view them up there with Dainese and Rev’It and Spidi, etc. All those brands make gear that will protect you well and last. So buy brands based off of the best fit and what you like aesthetically.

      • kentaro

        But hot girls, long guns and zombies.

        • http://metabomber.com/ Jesse

          “These are a few of my favorite things.”

          • Davidabl2

            I’d just like to skip the Zombies with mine,please.

  • Reid

    Dat Saiga. mmmmmmmm, The Icon gear looks good too. Speaking of which, I’m in the market for some good riding pants but jacket and boots are Alpinestars. Is it a huge faux pas to wear different brands? I mean, one doesn’t wear Nikes with Adidas gym shorts, right? Hashtag:n00bmotoquestions

    • http://www.twitter.com/seanmacdonald sean macdonald

      Hahahahaha, I thought you were crazy until you compared it to wearing different branded gym clothes (which I hate to do).

      Motorcycle gear is so much more expensive, and you tend to own far fewer pieces, that it’s fine to wear whatever fits you best, protects you best, and best meets your version of aesthetics.

      It isn’t nearly as noticeable if you wear gear that doesn’t have a ton of branding. Wearing huge Astars/ICON/Dainese logos all over your body may look a little funky but who cares as long as your happy.

      • Reid

        lol thanks for the advice, sir. I really do appreciate it. I’m strongly considering some Icon or Rev’it pants and definitely the new Rev’it shoes. Fortunately only my jacket has prominent Astars logos.

        However, I’m ultra-guilty of the mixed-brands gym clothes thing. I’m a New Balance guy when it comes to shoes but I wear other brands’ shorts or shirts (mostly dri-fit) all the time haha

  • grahluk

    Nice reinforcing all the juvenile associations some of us motorcyclists are trying to get some distance from but Icon knows their market. Play on man children. I’ll stick with Alpinestars.

    Oregon as a NFA state though does make for some nice toys for zombie fantasy videos. Fun but you’re wasting ammo though.

  • kimsbutt

    I had a pair of the Elsinore boots. They were badass, but I couldn’t wear them at work, so they became a pain in the ass. I will say this. A buckle broke on them and I posted a message on their Facebook feed. They sent a new buckle to me ASAP.

  • Mykola