2013 EICMA Preview: 2014 Harley-Davidson Street 750 And 500 — Leaked Launch Invite Reveals Name

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2014 Harley-Davidson Street 750

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Motociclismo.it snagged this photo of the invitation to the unveiling of the 2014 Harley-Davidson Street 750 and 2014 Harley-Davidson Street 500. Until now, we haven’t known the name of the new baby Hog.

Together, these new models represent a major departure from Harley tradition. Not only will they be made in India and target developing markets there and elsewhere in Southeast Asia, but they’re fitted with, wait for it…liquid-cooled motors.

Three years ago, Harley-Davidson exclusively unveiled the existence of these new models to RideApart, stating that it was intended to replace the Buell Blast and give dealers both an entry-level and something to use in The Motor Company’s own “Rider’s Edge” training program.

2014 Harley-Davidson Street 500
2014 Harley-Davidson Street 500, spied testing near its factory in India.

Then, earlier this year, Harley began openly discussing the bikes. “The American qualities of a Harley are very important to people,” stated Harley-Davidson COO Matt Levatich. “The literal ‘where does that shock absorber come from’ part of it is less significant, but it has to have the spirit and soul of America. We have Harley-Davidson factories in India and Brazil – can we leverage those facilities and expertise so it can get to the, for example, Indian consumer, faster? These are things we are becoming more open-minded to, but we understand the importance of ‘made in America’ – the American quality, spirit and integrity that matters to the customer.”

Forbes has reported that, in India, the Street 500 will cost around $7,000 and help the company expand its sales in that market from the 2,000 bikes it currently sells there annually up to 10,000 within the next three years.

Related Links:
More Photos: 2014 Harley-Davidson Street 500 Spy Photos
More Details: Harley Talks Entry-Level Model Details
Project Rushmore: 2014 Harley-Davidson Touring Models Review

  • Rameses the 2nd

    $7000 is a lot of money for India. Hope it will do better and HD will start to generate better bikes here at home.

    • Davidabl2

      Surely the 500cc bikes currently made in India by Eichler and Honda and others(?)
      don’t cost anywhere near $7,000

      • Rameses the 2nd

        I honestly don’t know how much other companies are selling their bikes for, but I do know that the mean income in India is $1219 per year.

        http://en.wikipedia.org/wiki/Income_in_India

        • UrbanMoto

          Yeah, but I’m not sure that’s the way to look at it. There’s a LOT of people there, a LOT of poor people, for sure, but also a large market that can afford a $7,000 bike. According to another survey, there are 860 million people who make over US $3,500/year.

          (‘Aspiring middle class’ $3,500-$8000: 359 million people; ‘Middle class’ $8,000-$35,000: 160 million; and ‘Rich’ $35,000+ : 16 million people = total 860 million – 2011 numbers)

          http://blog.shunya.net/shunyas_blog/2011/04/india-a-wealth-report.html

          Obviously not all of those people want, or on the lower end of that range, can afford a $7k bike, but that’s still a pretty good size chunk of people who make a lot more than the average salary. India has sales of over 14 million bikes annually. Mostly in the lower price range (600-800 dollars,) but it’s still a pretty big pool to sell into. And it’s an aspirational status brand, so maybe that’ll help. I think they’ll do OK. One thing HD knows how to do is market.

          Re the bike: I know it’s a test thing and it’s dirtied up and not final, but man is that bike butt-ugly.

  • Honyock Undersquare

    After the execution of the Buell brand, the Blast was produced without the Buell name on it anywhere for several years afterward. I guess the name kinda stuck like calling any copy machine a “Xerox”. Erik himself wasn’t entirely thrilled with it – he famously made a commercial for EBR shortly after being so rudely dismissed that resulted in the faithful referring to the Blast as “the Cube”. I guess we’ll see if H-D can out-lame themselves with the new bikes.

    • NONo443

      I think your facts are slightly wrong. He didn’t make the commercial for EBR, he made it for BMC (Buell Motor Company); and the commercial/video was made before the company was mothballed.

  • Aaron Baumann

    I’d love to see a 500cc Harley in the US. It’d be on the short list for my next bike.

  • John

    $7000?!?

    • Joe Bielski

      7000 Rupees? That’s a pretty good deal!!!!

  • Chris

    No Matt, where its made matters very much to your customer base.

  • lysdexia

    http://freesoftwarekit.com/server13/photos/bbMDYHq83cTIqM~/167330_khalsa-wallpapers_1296x972.jpg

    Frankly, I think Harley has some big shoes to fill in India. I mean, Brando looked cool and all, but he was just an *actor*.