2013 EICMA: Husqvarna 701 Prototype Photos

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Husqvarna unveiled their Husqvarna 701 prototype at the 2013 EICMA show in Milan, Italy. Here are the details.

More 2013 EICMA News >>

“It is a glimpse of the future Husqvarna design direction, the philosophy that future Husqvarna’s will follow, where the surfaces of the bodywork are understated, focusing on simplicity.”Husqvarna Motorcycle Facebook Post

Husqvarna 701
Husqvarna 701 Prototype

The 701 Prototype has a single-cylinder 690 cc, four-stroke engine, which will produce 75 hp. It features a Chromoly steel trellis frame, WP forks, and Brembo radial brakes.

Husqvarna 701
Husqvarna 701 Prototype


We’re not sure that “understated,” and “simplicity,” are the words that come to mind when viewing this bike. Question is, do you  think it looks cool?

More 2013 EICMA News >>

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  • Khali

    I do.

  • Luis Fernando Ponce

    i do not

  • Justin McClintock

    I generally like motards. But this one goes a little over the top in the styling department. Motards are great because people usually don’t bother with styling. Trying to style it kinda defeats the purpose.

    Anyway, I don’t care the for swoopy tail plastic. Looks overdone, unnecessary, and damage prone. All go against what motards are about. Not wild about the headlight either, although I’m probably in the minority on that one.

    • Mugget

      I dunno, from what I’ve seen with people changing the subframe & tanks just so they can use newer plastics on older bikes, plus all the bling parts and flashy vinyls I’d say that style & looks are very much an important part of supermoto. At least for some people.

      Then you have others like me who want some carbon fibre bling as well as a unique style, so they set about making their own custom bodywork…

      No many would want to ride an ugly bike if there’s an alternative.

    • Piglet2010

      A supermoto should be designed to survive low-side falls with minimal damage.

  • Jay

    love it.

  • Kevin Riedl

    Take the rear side panels off and its great.

    • Mugget

      Pretty sure that’s actually the fuel tank… There’s a striking resemblance to the KTM Rally bikes…

      • Justin McClintock

        I hope not, but I think you’re right. Nothing says crappy design quite like running the exhaust right through the gas tank.

        • Mugget

          I think it would be more like “beside” rather than “through”, but good point!

          Actually the more I look at it and think of the size of a SM fuel tank (which is not large) I do wonder why they felt the need for such large rear panels…

  • Mugget

    When I saw the first photo I wasn’t too keen on it… But the more I see I’m starting to think that it just might be weird enough to appeal to some weird supermoto types.
    (Yes I’m a weird supermoto riding type.)

  • Lee Scuppers

    I dig it.

    Except the headlight. BUGS, MR. RICO!

  • John

    Jesus Cristo. It looks like the body parts are sliding off the back. It would be a shame to have to spend that much money just to have to swap out all the panels to keep your friends from abusing you mercilessly.

  • Rowtag

    rather have the gas tank up front, but it looks amazing any ways

  • http://twwhlspls.com/ Anders

    Graphics are not resolved, but apart from that: Very good

  • http://garrett-nelson.tumblr.com/ Garrett Nelson

    Looks really cool. Thumbs up!

  • CruisingTroll

    Provide the owner with a canvas for their own graphics and such. Intriguing idea…. Especially if Husqy does the smart thing and provides free of charge the necessary files / electronic templates for the shape so folks can easily get vinyls done.

    • Mr.Paynter

      Pretty cool idea

  • roma258

    So…Husky is making road bikes again? Bring back TR650 Terra!!

    • Piglet2010

      I thought we were not allowed to mention the H*sqv*rn* T*rr* on Hel…, er RideApart.

      • Christopher Richards

        Why is that?

        • james


          / thats what siler thinks…

          Everywhere else in the world its considered a great bike that you can pick up on the cheap because they are shutting down husky so they are discounted to the nines.

          • Piglet2010

            Uh, Husqvarna is now for all practical intents and purposes a division of KTM. Looks like the Husaberg marque is being dropped and those bikes will now be sold as Husqvarna models.

            Stefan Pierer who owns the majority stake in KTM and Husqvarna does not like the idea of Husqy street bikes, so except for possibly this 701 supermoto (itself a re-badged KTM supermoto) there will likely be no more Husqy street bikes.

  • Jeff Klein

    They call it a prototype, I call it a KTM SMC with new plastic. Note the same swing arm, frame, forks, etc. The motor even looks incredibly similar. Either way, its pretty dope, and I’m glad the SMC can live on in some form.

    • Aaron Kirkland

      It does, in the NOT USA…

      • contender

        Pshaw. Those places don’t count.

  • Strafer

    have to be honest the bikes in the background of the first pic look better to me, not really digging the styling, weird rear fairings, headlight, yellow on the wheels etc.
    I am interested in the specs though – leightweight 701 supermoto? – yes please – although that’s what I already have now so i don’t need another

  • Faysal Itani

    I think this would work better as a dual sport. But understated? No

  • Jorn Bjorn Jorvi

    It looks like the third photo shows a foam type seat under the big plastic shroud. Look right by the neck. Is that white plastic thing just a cover for presentation purposes?
    Other than the gaudy show trim, this thing looks prototype ready.

  • VR

    A KTM 690 with another colors and more plastic.
    The “new” Husqvarna.

    • Mark Vizcarra

      Ha I was about to say the same thing

  • Aaron Kirkland

    Like others have said, I had a 690, and that bike is identical. Engine, frame, swingarm, forks, etc… It even has the oil pressure switch on the oil filter cover on the right side of the engine they implemented on the 690′s in 2012. It’s the same bike.

    If they push it in the states, however, I’d pick it up in a heartbeat. I miss that bike…

  • Flying Couch

    “Question is, do you think it looks cool?”

    Not as cool as the Nuda 900. Which still isn’t sold in the States. HINT HINT BMW.

    • Ken Lindsay

      BMW doesn’t own Husqvarna. They sold it!

      • Flying Couch

        Wait, really? When did that happen?

        • Ken Lindsay

          A few months back. Rideapart has an article or two on it. Maybe someone can post a link.

  • Kevin Greenquist

    Well, I’m glad they didn’t slap Husaberg (RIP) on the side of that thing. Perhaps it’s just the white bodywork, but it just doesn’t appeal to me at all. Not sleek like the SMR510/530 or the Husaberg FS650 and not nearly as lovely as the Aprillia SVX. At least it is nice to see they are contemplating making Sumos again.

  • Kr Tong

    pay attention motorcycle industry graphic designers. THAT’s how you do it.