Triumph Motorcycles Hit 50,000 Sales Worldwide

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Triumph Hits 50,000 Sales Worldwide

Triumph Motorcycles has just announced it has sold more than 50,000 bikes with more than 85% of them exported worldwide.

This is the first time since John Bloor resurrected the company in 1983, that Triumph has achieved such high sales figures. In total, Triumph sold 52,089 bikes in its last financial year (July 2012 – June 2013), up from 48,957 the previous year.

The 111-year-old company also made a record turnover of $603 million, an increase of 7.6% over 2011-2012 figures. However, Triumph posted an operating loss of $155,000 down from $24.6 million. The company attributed this change to international exchange rates and the costs of Triumph moving into new markets.

Earlier this year, Triumph opened an assembly plant in Brazil this year and another in Manesar, India to produce the new Triumph 250 Daytona models.

Triumph also operates three factories in Thailand, which accounted for 61 percent of the company’s latest overall annual turnover.

A Triumph spokesman said: “Triumph Motorcycles has achieved a record turnover, reflecting a rise in sales. During the 12 months to November, the company’s global share of the 500cc and above market has increased to 6 percent from 5.7 percent.

“In the UK, during 2013, Triumph has continued to maintain its market position as the top seller of motorcycles over 500cc, retaining a 20 percent market share.

“Triumph has also achieved a 3.4 percent share in Brazil in our first year selling in the 500cc and above market.”

Triumph is currently looking for further sales expansion and has announced it will begin to start selling motorcycles in China and Indonesia in the near future.

  • William Connor

    Awesome. As a Triumph owner I helped that this year. Pretty darn cool. Profitability is a more important metric and that did well, hopefully they don’t over extend and keep it up.

    • Piglet2010

      I did too, getting a Bonnie in June.

  • Rameses the 2nd

    So they sold more bikes than ever, revenue was $603 million and yet net income was -$155,000? Producing and selling Motorcycles is a tough business. I contributed to Triumph sales this year and I hope they stay in the business for a very long time.

    • Stef

      I think the year before it was 24.6 million and now it is decreased with 155.000

    • http://RideApart.com/ Wes Siler

      Likely capital expenditures building its new factory in India.

    • yyzmxs

      It’s called net profit, not net income.

      Surely, some form of indirect one time expenses had something to do with that.

  • runnermatt

    I really enjoy reading articles on the business side of thing (car industry as well). That said I would like to see sales number comparisons between with other companies. How many bikes did Honda, Harley, BMW, and the other companies fair, including Polaris. Look at the dollar amounts and percentages of marketshare and then break it down by category (i.e. sports bike, cruisers, etc). I don’t know why I find this info interesting, but it would be great if RideApart could produce a end of year summary like this.

    Heck, I could write it myself, but I may need a little assistance from RideApart to point me in the right direction for some of the companies.

    • Tim Watson

      We’ll do a round up early next year when the Motorcycle Industry Council that represents some of the motorcycle manufacturers and dealers in the U.S. publishes sales figures for 2013. But not all manufacturers participate – notably Harley-Davidson that issues its number separately at a different time of the year. Triumph for Global Sales works to a different calendar too as you’ll have read in this story, so you run the risk of not comparing like with like over the same period of time. But we’ll keep you posted.

      • runnermatt

        Cool!

  • VagrantCoyote

    Hope they keep growing, lots of unique contributions to the motorcycling world.

  • Jack Meoph

    I have a 2001 Triumph Sprint RS that I’ve owned since new, and it is a solid bike. So solid in fact that as other bikes have come and gone from the garage, the Triumph stays. I’ve also owned a 2005 Triumph Daytona 650, which was a good bike, but just off the pace of the Japanese super sports. Still, the bike was comfortable to ride and plenty of MC for riding on the streets, which is what I do. I like the Bonnies, but just a bit too retro and slow. The street triple was in the mix for my next bike, but I went with a Ducati Monster 796 abs instead (never owned a Ducati, so bought one). I would not have been disappointed with the Street Triple if it had made it into the garage. Triumph’s are excellent motorcycles and it’s good to see the company doing well.

    • Jack Meoph

      The Daytona 650 just begged for some dental augmentation.

      • Jai S.

        That’s pretty sick.

    • Piglet2010

      Triumph need to figure out how to combine the looks of the Bonnie with the performance of the Stripple.

      • Braden

        You’ve unknowingly built my dream bike.

      • HammSammich

        This!!!! I’ve been leaning toward a Griso 8V SE for my next bike (purchase planned for the spring) but if Triumph made a bike as you describe I’d wait for it…

  • Dustin Coury

    I’m looking at adding to their sales in 2014 with a Street Triple. Thoughts on Monster 796 vs Street Triple? Already have a R6 and a XT500R

    • Rich Wentz

      Street Triple is a much better bike.

    • imprezive

      I have a Street Triple R and one of my best friends has a Monster 796. They look similar but ride pretty differently. I find the STR smoother, more refined, and more eager feeling. The Monster is rougher, has more “character”, and a more mellow disposition (not to say its slow or handles poorly). Personally I like the STR obviously but it depends on what you want from a bike. Having a Duc certainly impresses the ladies more too.

    • Jack Meoph

      Here are the things that I don’t like about the Monster: doesn’t have adjustable front forks (but they work fine), no slipper clutch (kinda doesn’t need it, but it should be standard on any bike with the pretense of performance), no gear indicator (the display is full of tech, but they couldn’t add a gear indicator??? absurd, because it needs one), no wind protection (duh), and the under seat pipes can get warmish (not to mention the chain grime that flings on the left pipe). Those are items that should be standard on a bike that costs as much as the Ducati, but noooooooooooooooooooooo. I’ve had two Triumphs (Hinkleys), and have never had a Ducati, so for me, the Ducati was a no brainer. For you, you might find that my gripes with the Monster would lead you to the Street Triple, and get the R if you can.

    • Luis Fernando Ponce

      As I have read Street Triple is a better smoother bike, I have a 796 that handles a little rougher but I prefer it, it has a single swingarm, a beautiful trellis frame, air cooled engine and a super great design. Not always the better facts make me take a decision, I listen to my heart too.

    • Braden

      I’ve got the Monster 1100 EVO and a buddy of mine has the latest Speed Triple, so I’ve gotten some experience on the larger versions of what you’re looking at (I know there are some other differences but I figured close enough). Unless you find the desire for the Monster overwhelming, I’d say go with the Street Triple. As others I’ve said on here, it’s more refined and a lot smoother. I see it being more capable in more situations over the Monster. Maintenance is simpler as well. In the end, both are great choices.

    • Steven Mansour

      MV Agusta Brutale.

      • Dustin Coury

        I think it’s a beautiful bike and if I had the room it would be wonderful. Price point at $2,000 more buys a lot of track time.

    • Mark

      I bought a 2013 Street Triple R in July 2013 and it’s a fun bike to ride. For $600 difference in price, there’s no reason not to get the R version.

  • imprezive

    Good to hear and it’s sounds like they are investing smartly. Growth in Asia should bring a nice profit next year now that they’ve built out their infrastructure. I contributed to their sales this year so I hope they stay strong.

  • Rich Wentz

    They make great bikes. What else would you expect?

  • CruisingTroll

    Rather than simply posting up a press release, perhaps the esteemed by-liner should read the piece and translate it into the terminology utilized most frequently by the bulk of this site’s audience.

    To what do I refer?

    Turnover.

    That is a word that has a specific meaning in BRITISH financial terminology that is very different from it’s meaning in American business. Here in the US, turnover refers to either employees or inventory, not revenue. Unless you’re a baker, I suppose it could get a bit confusing for a British baker…..

    • Tim Watson

      Not entirely true. No press release re-has at all. However, you have spotted the author is English. My apologies.

      • CruisingTroll

        Well then, since it’s not a press release re-hash, perhaps someone should hire you to do press releases, and I do mean that in the complimentary sense. Covered the relevant points concisely and clearly, especially for those who speak The City. :p