Moto Morini Is Back…Sort Of

News -

By

Moto Morini Rebello 1200

Remember Italian motorcycle manufacturer Moto Morini? It’s been around since 1937, based near Bologna, Italy, which is also Ducati’s hometown. The company has had a bit of a rocky time in recent years, but now it’s apparently back with new investors and ambitious sales plans for the future.

In the past Moto Morini has been passed around quite a bit. In 1987, it was sold by the Morini family to motorcycle rival Cagiva, which did not do a lot with it and allowed it to fall into decline. In1996, Moto Morini and Ducati were both bought by the Texas Pacific Group, who three years later Moto Morini was sold back to the Morini family, but unfortunately then went out of business in 2010.

The company was then bought by Italian entrepreneurs Ruggero Massimo Jannuzzelli and Sandro Capotosti for $2.5 million and they have now re-opened Moto Morini’s existing Casselechio di Reno factory.

2014 Moto Morini Scrambler
2014 Moto Morini Scrambler

The new Moto Morini company, which is rumored to be leaving its existing factory for new premises closer to Milan, plans a huge ramp up in production. Currently it makes what it calls 100 exclusive motorcycles a year but plans to increase this considerably to more than 5000 a year by 2017.

However, there is no dealer network in place and the entire Moto Morini range is only available online for just a few European markets. There is though a small service network in place for customers who take the plunge and buy a Moto Morini. Very soon Moto Morini plans to sell into other markets but nothing is set in the U.S. for the moment.

Essentially the current lineup of five Moto Morini motorcycles is made up of bikes that have been seen before, but are now offered with a few tweaks. All have the 87-degree, 1200cc, V-twins but each version has been tuned to various degrees. All five use the same steel tube trellis-type frame, 50mm Marzocchi forks and Brembo brakes.

2014 Moto Morini 11 1/2
2014 Moto Morini 11 1/2

Sort of new for 2014 is the Moto Morini 11 ½  ($14,871, which is essentially the 9 ½ that was launched some years ago and was just repainted and renamed. It and the Scrambler model ($17,600) have the 117 hp version of the V-twin, while the enduro model, the Granpasso ($22,512), has just 1 hp more.

2014 Moto Morini Granpasso 1200
2014 Moto Morini Granpasso 1200

A new model for this year is the naked Rebello 1200 ($29,061), which has had a re-map of the existing V-twin and produces 130 hp and is equipped with what the company calls a sophisticated exhaust system and an electronic rider’s seat that moves at the touch of a button on the handlebars. For just over $7,000 less though you can get the most powerful version of the Moto Morini range, the 135 hp Corsaro 1200 Veloce ($21,693).

 

2014 Moto Morini Corsaro 1200 Veloce
2014 Moto Morini Corsaro 1200 Veloce

At present, there is no further news of any new introductions from Moto Morini or it’s plans for the U.S. market, although the company was at the Auto Expo in Delhi, India last week showcasing their bikes.

Would you like to see Moto Morini in the U.S.?

  • Arin Macchione

    I dig the Scrambler (which I find myself saying about anything named Scrambler) but I think I could get the same look by finding a Monster and putting different wheels/tires on it. Do these vintage brand re-launches ever work out?

    • Gonfern

      (Damn hipster)

      • Arin Macchione

        I promise I wear straight leg jeans, own less than 4 scarves, and you’ve probably heard of all the bands I like. I don’t even own an Apple product.

        • Arin Macchione

          Which one of you skinny jean wearin’, 5 scarf havin’, Bon Iver on your iPhone listenin’, mofos down-voted my post?

  • http://krtong.com/ Kr Tong

    I dunno if it’s a good thing or bad thing that i laughed aloud at every bike design. “1200cc V-twin italian scrambler” sounds proper ludicrous.

    • AHA

      Ah, so it’s a non-runner at the time of the launch video? Now THAT’s so Italian! I find that sort of folly hard to resist.

  • Gonfern

    Dig that Speed Triple Triple at the bottom…..oh wait.

    • http://krtong.com/ Kr Tong

      I see equal parts Triumph (high-mount exhaust), Suzuki (V-twin/trellis frame), MVAgusta (tank with the knee dents), and Ebay (headlights)

      • Gonfern

        Haha yep. Def eBay lights!

      • Dan

        just spit coffee on my keyboard… those sure do look like Ebay headlights! too damn funny…

  • JT

    I don’t know if they look particularly Italiano to be quite honest.

    • http://krtong.com/ Kr Tong

      They’re quirky, they’re sporty, and their seats look made for short people. What’s more italian than that?

    • appliance5000

      They are Italian so logic dictates they look Italian. Ducati is owned by Audi….

  • http://www.bikething.co.uk/ Jonathan Ward

    Absolutely love the Corsaro and Rebello, look amazing. I think the prices are very reasonable too, especially considering their low annual production rates.

  • Braden

    Would love to see Moto Morini back in the states again. That Scrambler looks like a barrel of laughs.

  • John

    Out of my price range but two thumbs up!

  • IRS4

    TKC-80s make anything look mil-spec

    • MichaelEhrgott

      Try Shinko 244s on 17′s on a WR250X. I got so many weird looks. Took it to the trails a few times too. Lol. TW200 on roids.

  • chris ordanez

    Am I correct in assuming that the Scrambler, 11 1/2, and the Granpasso all have a side-mounted mono shock and not twin shocks?

  • Nathan Haley

    the old Moto Morini Scrambler is one of my all-time favorite I-could-never-have-this-bike-because-it’s-never-sold-within-a-thousand-miles-of-me. I’m very pleased it can maybe eventually join my I-could-never-have-this-bike-because-it’s-not-sold-for-anything-less-than-three-times-what-I-generally-pay-for-a-motorcycle category.

    Also – where is RideApart getting these prices? Did Morini give them in rupee or euros and RA converted that number to dollars? Would prefer just to see the price in the original currency – exchange rates are weird and motorcycle prices don’t always correspond with them well.

  • atvman29

    Kind of so-so on these coming to the states. On the one hand it’d be cool to see a new manufacturer, on the other hand they’re incredibly expensive (albeit probably not considering what they are). Wouldn’t ever catch me on one, and I would sure expect something a lot nicer looking than these for their prices.
    I’d much rather see some of the Hero bikes from India!

  • becauseMotorcycle
  • William Connor

    Nice bikes. Over priced, under spec, with no support system. All the proper ingredients for bikes people will lust over. Then they will explain away any deficiencies in engineering and performance with the single word, soul. Did I mention I want one?

  • FreeFrog

    Horrible color on the 2013 Scrambler, but one of my favorite “looking” bikes of all time in earlier paint schemes — not sure it was any good mind you.

  • Lanky

    Why does their most powerful bike, the Corsaro, not have radially mounted front calipers?

    • Justin McClintock

      Because it’s not their most expensive version. The only version with the radial mount calipers is another $7K.

  • Speedo007

    The Scrambler and the Corsaro are superb (though last one looks a bit like a mix between a Monster and a Street Triple) but that Rebello has the ugliest tank ever made.

  • John

    The title of this says to me “Moto Morini doesn’t give us money like Honda and KTM does, but I guess we’ll have to say something about them anyway”.