JD_Power_arai.jpg

Photo: Basem Wasef

Arai came first in the J.D. Power and Associates Motorcycle Helmet Satisfaction Study for the 10th consecutive year, the research firm announced yesterday. 5,386 purchasers of new 2007 model year helmets were asked to evaluate their overall satisfaction based on 11 different criteria. Those results are then totaled and helmet brands are ranked on a 1,000-point scale. Shoei, with 816 total points, came a close second to Arai’s 819. Icon came third with 806.
>

JD_power_helmet_2.jpg

The criteria owners were asked to evaluate are: quietness;
ventilation/air flow; de-fogging; face shield ability to keep wind out;
face shield ability to resist scratching; ease of replacing face
shield; scratch resistance of shell; color/graphic design; weight; ease
of fastening the strap; and comfort/fit. The survey does not evaluate
safety and did not include all brands of helmet available, a notable
exception being AGV/Dainese.



A couple of additional interesting points were discovered in the
survey’s data. Overall satisfaction with helmets is up, averages for
all 11 criteria are at their highest since the study’s 1999 inception.
Also, the perceived value of a helmet increases with its purchase
price, in other words, among the respondents, more expensive helmets
were deemed worth the expense.

J.D. Power

comments powered by Disqus