BMW Announces Partnership With Rever
BMW Motorrad has announced that it has partnered with rider app Rever to help foster a global community of motorcyclists.
Launched last year, Rever aims to allow riders to track routes and build communities. The app’s creators claim to have users in 119 countries. The free Rever app, available for iOS and Android, works in conjunction with the Rever website to help riders discover roads, create custom routes, track rides and share riding experiences across social media platforms.
“We see the future of motorcycling as a connected experience, one that has riders using the latest technology to enhance their rides and allow others to share their passion for riding,” said Heiner Faust, vice president of sales and marketing for BMW Motorrad. “Rever is offering a very promising mobile technology in our industry and we are very excited about the future business potential.”
In addition to its free version, Rever offers a premium membership that offers users access to Butler Maps road recommendations and custom safety alerts.
“Motorcyclists are extremely passionate, adventurous people,” said Justin Bradshaw, co-founder of Rever. “Working with BMW, we will bring innovative technology to the fore and make the entire motorcycle riding experience more accessible, more rewarding and more connected.”
To learn more about the partnership, visit www.rever.com/bmw-motorrad