BMW sears logo into audience's minds

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Category: Dailies

In the same way looking directly at the sun or at car headlights at night leaves an after-image when you close your eyes, BMW used a 4,800 watt-second Profoto Pro 7B flash to burn its logo into the eyes of a theater audience. This was apparently harmless.

Neat, but what does this say about the BMW S1000RR?

via Bikes in the Fast Lane

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