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Lacking sponsors or maybe just choosing to sponsor itself, BMW has slathered its 2010 SBK racers in ads for its European finance deals. 3asy Ride is the name for the company's three-part finance package. The justification for the expenditures associated with racing has traditionally been that on-track success fostered showroom traffic; because BMW can apparently afford to go racing without requiring big fat checks from the likes of Repsol or Alitalia it's been able to eliminate the unspoken "tell people they can afford your bike" step that goes between Sunday and Monday.

Thanks for the tip, Paul.

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