Cycle World sold to Bonnier

Cycle World has been sold to Bonnier Corp — the publisher of titles like PopSci and Field & Stream — it was announced earlier today. The sale should mean stability for the brand, which bounced from Lagardère SCA to Hearst earlier this year, and hopefully a fresh infusion of capital. Bonnier plans to retain CW staff, including editor Mark Hoyer and vp Andy Leisner while rolling the brand into their men’s lifestyle ad sales program.

via Dealer News

Thanks for the tip, Peter.

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