Ducati and Xerox, a match born in advertising heaven


Category: Dailies

Well, heaven for Ducati anyways. It’s easy to get the feeling that the company getting the greatest benefit from the slick production values and prime time slots of this new TV ad and webisode is the company with the sexy, fast bikes getting a list of its products’ merits read throughout. Oh yeah, and Xerox could offer your business some cheaper paper or something. Good timing too, since Ducati’s quitting SBK, this will presumably be the end of Xerox title sponsorship of a factory race team.

In addition to this tv ad, Xerox has also paid to promote the company it sponsors in this longer format “case study” webisode. Sexy Ducati after sexy Ducati (did we mention how fast they are?), oh yeah, some business-to-business message.

Snark aside, it’s actually reall cool to see motorcycles involved in ads that actually have production values and are creative. Wind tunnel porn, slick computer graphics, a fun plot that’s easy for non-enthusiasts to follow? See bike manufacturers, you needn’t be afraid of the outside world, you just need to enlist external help in order reach it.

Maybe Marlboro will pay to put Valentino Rossi on TV next year. Oh wait, they aren’t allowed to.

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