America's most widely circulated motorcycle magazine, Cycle World, has been placed on sale by its publisher, Hachette Filipacchi Media. Hachette has been struggling to keep up with current market forces, largely neglecting the Internet while big name titles like Cycle World and Popular Photography (also for sale) shed readers. Ad pages in Cycle World decreased 30% between 2005 and the end of 2008 and are down a further 18% between January and April, 2009. At this point, the magazine's future is unclear, but it's possible that this could be the beginning of the end for the storied publication or at least the beginning of a much slimmer future, if it finds a buyer.
It's currently unclear what price is being asked for Cycle World or if
it's available individually or as part of an enthusiast title package
along with Popular Photography, American Photo, Boating, Flying and
Sound & Vision.
News of the sale broke today through the Delaney Report, but it appears
the titles have been quietly shopped around potential buyers for
several weeks without any luck.
If you have any further info or are a Hachette employee in need of a new job, email us. Your anonymity is guaranteed.
via Ad Age