Harley_Ronald_Reagan.jpgPhoto: Harley-Davidson Archives

Keith E. Wandell, formerly of Johnson Controls, has been named President and CEO of Harley-Davidson, Inc.; Matt Levatich has returned from running MV Agusta to become Harley-Davidson Motor Company President and COO; and Enrico D'Onofrio, formerly CFO at Ducati and a bona fide pasta-loving Italian, will become Managing Director of MV Agusta as part of a management shake up prompted by the retirement of current President and CEO Jim Ziemer. You'll remember that, just last week, Ziemer told The New York Times to "file [Harley's] obituary where the sun don't shine" after the paper exposed a house of cards-like financial situation at The Motor Company. We're guessing this new management has been chosen with an eye to pulling Harley out of that crisis.
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We couldn't care less about the new Harley leadership -- sure to be
mind-numbingly boring corporate reshuffling of the kind that involves
stock options and keys to executive bathrooms rather than anything
remotely motorcycle related -- but we do care about the new leadership
at MV Agusta. Levatich's initial management, of which we've admittedly
heard very little, raised initial concerns due to his being a corporate
stooge from Harley, rather than a long-lunch-taking,
all-of-August-as-holiday Italian. It's reassuring to see the storied
but troubled manufacturer back under domestic management, even
if its backers are in a newly precipitous financial position. We'll
bring you more analysis as things become clearer.

Harley-Davidson

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