Honda Europe is heavily promoting the upcoming 2010 Honda VFR1200 with major ad campaigns and a website devoted to creating a strong brand around the Honda V4. Remember, we're not supposed to have seen the production bike yet and Honda Europe is still acting as if everyone hasn't seen the spy shots and leaked production images. It's even offering members of the public a chance to win a trip to the bike's press launch. Now, the bike's designer, Teofilo Plaza, is talking design intent, saying he wants the Honda V4 concept, and presumably the VFR that's based on it, to look good everywhere from a MotoGP paddock to the most expensive hotel in Paris. Shamu's moving on up.