Know why we’re covering the Japanese earthquake so much? It’s because, for many of us, that country and its culture are synonymous with the idea of modern motorcycling. That’s also why our friends Jon Bekefy and Greg Hatton have created MotoForJapan. It’s an effort to promote the need for charitable donations to American riders, organizing us as a community to raise money for the Japanese Red Cross. You’ll be seeing this in a lot of places very soon, but you read about it here first. 100 percent of the money donated will go to relief efforts in Japan.