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Sure, Icon's new $210 Speed Cretin helmet is terribly kitsch with those wacky horns and no self-respecting rider would be caught dead wearing it. But as an homage to Rat Fink hooliganism and West Coast speed culture, we bet it will be a home run for the Icon demographic. Further ingratiating the company in Americana, and showing the rest of the conservative bike industry how proper branding and advertising is done, Icon have released a teaser on their Youtube channel of the helmet in action in the Wheel of Death. Say what you will about Icon's style, this company is reaching out to new, young riders and promoting safety in really exciting ways.

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Icon Helmets


Icon's Speed Cretin Helmet is available on Amazon.com
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