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Davidoff has chosen Ewan McGregor to be the face of its new fragrance, Adventure. The ad, which follows the jump, evokes the challenge, risk and chance that go hand in hand with exploring the world on two wheels. This seems like an odd choice to us. McGregor's supposed "adventures" in The Long Way Around and The Long Way Down were devoid of those characteristics that make motorcycle adventure unique. Sponsored by BMW and equipped with as much free equipment as his support crew and their fleet of trucks could carry, Ewan's trip left nothing to chance, carried no risk and presented no challenges. Adventure, the undeserved reputation.
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