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Categories: Galleries, Dailies

What you’re looking at is a custom font created specifically for Nicky Hayden by House Industries. Loud and just a little funkadelic, the Kentucky Kid had his name emblazoned in it for the Indianapolis GP. The project came about as part of Alpinestars’ Apex Initiative, a collaboration project intended to make the brand a little more relevant to pop culture. Other collaborators include Fatlace and Parc Ferme.

House Industries

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