Protects your back, not your bum

Chris from BikeEXIF just sent this over. It’s an email marketing image from a UK retailer of what appears to be dodgy Pakistani bike gear. The first fail is obvious — marketing to a market dominated by men using a man’s butt seems oddly limiting. But, the message “The second best protection you’ll ever need” also falls surprisingly flat. Is there some sort of protection we’re not aware of that would shield our eyes from seeing this guy’s ass? Are they suggesting this chick has the clap? Is there a better spam filter available for Chris's email?

Stern Protection

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