Sales recover 2.6% in 2012


Category: Dailies

According to the Motorcycle Industry Council, new bike sales rebounded from 440,899 in 2011 to 452,386 in 2012, a 2.6% increase. While that figure remains far below the 1.1 million peak that came during the middle of last decade, it at least indicates a floor has been found and recovery is now viable.

Sales are up across segments but the largest increases come in scooters (+7.7%) and (and this is awesome), dual-sports (+7.4%). In contrast, street bike sales increased only 1.8% and dirt bikes 2.1%.

ATV sales also experienced a slight uptick, growing from 222,032 sales in 2011 to 225,244 in 2012.

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