Scotch, Bikes, and Bourdain – What Could Go Wrong?

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Categories: Video, Motorcycle Culture

Scotch, Bikes, and Bourdain – What Could Go Wrong?

Scotch ad profiles custom builder

Max Hazan, a custom bike builder out of Los Angeles, is a man who knows what he likes – clean lines, raw speed, and forced induction. Chef Anthony Bourdain is also a man who knows what he likes – adventure, good food, and perfection of craft most importantly – and isn't afraid to share those opinions with anyone within earshot. It seemed like a perfect fit then when Balveline Scotch got the two together to talk about craft, bikes, and scotch whiskey in the latest episode of the Raw Craft series.

Essentially a series of well-crafted, engaging commercials for Balvenie’s “Handcrafted Scotch”, Raw Craft profiles various artisans – a tattoo artist, a furniture maker, a cobbler, and a handful of others – who pride themselves on their painstaking, hand-crafted art. While the Hazan video does include a couple blatant gratuitous shots of whiskey being poured, it feels more like an Anthony Bourdain show segment than it does a video created strictly for the purpose of a brand's product placement.

Hazan's killer blown Ironhead

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As for this episode's subject, Hazan has been turning out hand-built customs that blur the line between motorcycle and art for the past five or so years. His bikes are high-performance machines that mix aesthetics and raw power into one heady package. Over the years, his one-man custom motorcycle building operation Hazan Motorworks has churned out various gorgeous forced-induction machines, including a Ducati 860 turbo custom and an amazing supercharged Ironhead.

The Hazan Motorworks Ducati 860 Turbo

“Motorcycles are an artistic medium. I approach the process as if it were a painting or sculpture, each part is the same as a brushstroke,” stated Hazan. The self-taught wrencher and builder has created all kinds of two-wheelers using a wide array of donor bikes. “I don’t build choppers, bobbers, or cafe bikes. I love beautiful creations regardless of category. I start with a motor or idea and let the lines dictate what to build around it."

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Hazan creates most of his components by hand, sometimes dedicating more than 12-hours to an individual part. Because building a bike takes Hazan a third of a year on average, this video necessarily only captures some of the key parts of the build’s process – frame design, tank fabrication, etc. The video's subject has developed skills to accommodate his immense creativity which has given way to some breathtaking bespoke motorcycles. Hazan explained; “The piece should reflect your willingness to build whatever you can imagine.”

Hazan's BSA 500, one of two ultra unique half-liter Beezers from Hazan Motorworks

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Regardless of your taste in bikes, Hazan has probably built something you’ll dig as his range and variety are vast. So even though it’s really just a glorified whiskey commercial, it’s still cool to see scoots in the limelight.

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