So some car company named Audi bought some bike company named Ducati. One spends $48 million a year in advertising in the US alone. The other has the kind of brand people want to attach themselves to. Oh, and there's some race called Pike's Peak in which hardly any companies take part in even a semi-official capacity. Combine the three and you get something called "production values," something called "editing" and something called "graphics." Remember, this is all taking place this weekend. If Audi keeps that up, it's going to be really, really good for Ducati North America.