How to sell a Harley-Davidson

So you’re a salesmen tasked with selling someone a product they don’t need, that they can’t afford, that isn’t competitive with rivals, that isn’t new and won’t make buyers stand out or demonstrate unique taste. How the hell do you … Continued

The royal squid

Sneakers, a mismatched nylon track suit, a black visor at night, loud pipes and gloves color matched to his Ducati 1198S. Tomorrow, Prince William will be a groom, but last night he was a common squid. The Sun

Re-imagining Ockelbo

Tasked with reviving the historic Ockelbo brand as a maker of motorcycles, ATVs and snowmobiles, transportation design students at Sweden’s Umeå Institute of Design came up with these seven concepts. The results are one part KTM, one part Harley and … Continued

Classified Moto vs. CNN

When our buddy John Ryland from Richmond, Virginia’s Classified Moto lost his day job in advertising recently, he decided to devote himself full-time to his low-key custom bikes. Looks like that choice is paying off, CNN featured John last night.

Vemar Jiano Evo TC: high-spec, mid-price modular

Looking for a high-spec modular helmet made to the light and safe ECE 22.05 standard rather than the hard and heavy Snell M2010? This new Vemar Jiano Evo TC brings high-end features and specification to a mid-level price point and … Continued

Hipster Loot: hand-made, vintage-style motorcycle boots

When my girlfriend was showing me these boots earlier I flippantly asked, “$700?” As it turns out, they’re downright affordable. Like the Chevrolet Aveo and Fender guitars, Gasolina boots are made in Mexico, where labor is, apparently, cheap. By Gasolina’s … Continued

Spy Photos: 2012 KTM Duke

Snapped by MCN, this spy photo appears to show an early development prototype for the 2012 KTM Duke. There appear to be three big changes: 1) the headlight unit is now less shockingly ugly (or they appear to have borrowed … Continued