What would Soichiro do?

After thinking about where the business is going, and how different manufacturers have been navigating the market waters lately, I had an epiphany. Honda, KTM and the few other leaders are following the path of innovative market disruption first blazed … Continued

For $6,500, 390 Duke, Ninja 650 or a used 600?

So you’re kinda new to motorcycling and you’re on a budget. That means a single bike that’s got to do everything: take you to work, take you on trips and make your weekends rad. Figuring you’ve got $6,500 to spend, … Continued

KTM’s 2013 Dakar Rally team

Preparations are now well under way for the 2013 installment of the Dakar rally. This year promises to be more interesting than most; not only does the rally start in Lima and end up in Santiago for the first time, … Continued

A 99 percenter’s view of EICMA 2012

Each year between October and November, the EICMA motorcycle show takes place in Milan, Italy. It is the literal start and end date of the industry calendar. Other trade shows exist, and in earlier times when EICMA was only held … Continued

Requiem for an SUV: 2013 Suzuki Grand Vitara

While we’re new to covering trucks and SUVs and haulers here at DriveApart, we’ve been covering them in other capacities for quite a long time. So, when we decided to cover them – you know tow and haul – we … Continued

For Suzuki, 2013 is all about color

While the rest of the world was distracted by EICMA last week, Suzuki was holding its annual dealer conference in Vegas. Beset by the financial woes of its car division, 2013 looks to be another pass year for Suzuki. They’re … Continued