Vespa's Canadian agency, Dentsu Canada, has gone guerrilla with its Vespa S "Born to be Square" campaign. Throughout Toronto, Montreal, Calgary, Ottawa and Vancouver, 324 of the towering monochrome wheatpastes have been plastered, populating storefronts, construction sites, walls and windows.The…
This new Arai RX-7 RR5 replaces the flagship RX-7 RR4 Corsair. The most obvious difference is the addition of a five-position spoiler between the top vents, but there are also new exhaust vents low down on the back and new…
At the top of our Bikes We Can't Get Here, But Wish We Could list is the Yamaha TMAX. Wait, wait, hear us out. While we know this is hardly a race-bred supermoto or a monkey bike, the old model…
Harley-Davidson's new campaign "Screw It, Let's Ride" relies on Middle America's growing concern with worldwide economic strife triggered by the sub-prime mortgage crisis, continued war in Iraq and Afghanistan, and astronomical fuel prices. Carmichael Lynch, Harley-Davidson's Agency of Record, plays…
The biggest model in Vespa’s GTS range, the new 300 Super is actually 278cc and makes only slightly more power than the GTS 250 (less than 1bhp more, torque is up 2lb/ft). Nevertheless, we like the discreet styling differences like…
Photo: LongHornDaveCadillac plans to show an ethanol/electric hybrid motorcycle at the LA Auto Show in November. While the concept stands virtually no chance of production, it will be used to showcase a hypothetical future powertrain from GM. Expect wild styling…
APC announced it will be putting its new airbag helmet system on the market May 13. Utilizing gyrocopes and accelerometers similar to the Dainese project for racers, the airbag is activated via a remote switchboard placed under the seat that…