What the hell is the Diavel?

The Ducati Diavel has been called a lot of things by people looking for a nice pigeon hole. Usually it’s cruiser, naked bike, sport cruiser or muscle bike, but a lot of people have added ugly, dumb and poorly designed … Continued

Photo: a massive breach of brand trust and honesty

To say the least, Ducati’s Diavel is controversial. JT Nesbitt called it a massive breach of brand trust and honesty and later penned the McQueen/Hasselhoff conundrum. Back in December Wes wrote a story entitled Who’s buying the Diavel. The underlying … Continued

Video: Ducati Diavel on track

To the best of our knowledge, this is the first onboard video of a Ducati Diavel on track. Shot by Washington’s Ducati Bellevue at Pacific Raceways the action captured on the Diavel and by a Suzuki GSX-R following it reveals … Continued

Lies, damned lies and Ducati sales statistics

Why do we give manufacturers such a hard time for over-enthusiastically representing their successes? It has to do with a sickness we see in the motorcycle industry; a detachment from reality that leads to dishonest marketing, dishonest journalism and an … Continued

My date with the Diavel

I think Mr. Editor Siler must have been feeling some guilt and worry, not unlike a WWI squadron commander ordering one of his pilots off to do battle with The Hun, thinking “How can I send a kid up in … Continued

Building the Ducati Diavel

Ducati plans to build 60 Diavels a day at its Bologna factory, totalling 8,000 units a year. That’s huge, matching the number of the Ducati Multistrada 1200. Here, MCN compiled a time-lapse video showing some of the first bikes going … Continued