The 2013 Team ICON Brammo Race Bikes

UPDATE: Kurt Walter, the Icon Design Director, has this to say — “”Fierce as a zebra, fast as a cat”. That was original livery pitch we presented to Brammo for the 2013 TTXGP series. Much like our original 2012 Stack … Continued

Tiger vs Scrambler

What’s better off-road? An ADV-styled street bike or a dirt-styled retro? Sounds like an odd comparison, until you realize it’s Nick Apex and Ernie Vigil doing it.

A Street Triple in the sand

“A couple months ago we tasked our rider Julien Welsch to create the most intense freestyle film he could,” writes Icon. “A couple days in the Moroccan desert and a thoroughly used Street Triple later, he came back to us … Continued

Gear: Icon Squad 3 Backpack

The new ICON Squad 3 backpack was designed with the every day rider’s needs and wants in mind and is packed with features that show an attention to the details that could set this backpack apart from the competition. Not … Continued

Gear: Icon 1000 Federal jacket

The Icon Federal 1000 jacket is, without exaggeration, the best thing to ever happen to women’s motorcycle gear. It singlehandedly conquers every long-endured problem we have with armored riding jackets and we can all breathe a collective sigh of relief … Continued

Custom: Icon 1000 Dromedarii

“Upon wrapping The Raiden Files, Triumph had seen what we were able to do with nearly stock Triumph Tigers,” explains Icon. “The challenge they then approached us with was to take a the the Tiger to the absolute limit of … Continued

HFL’s 10 most popular stories of 2012

Believe it or not, but convincing a supermodel to review a new leather suit for us wasn’t nearly good enough to join the list of Hell For leather’s 10 most popular stories this year. Who’d a thunk? Here’s the 10 … Continued