With this Fall, 2012 collection, Icon continues to expand its calling to design safety gear for people who otherwise wouldn’t wear it, away from the squid and into the young, urban, cool kid market. Items like these red, white and … Continued
Pictured here is Steve Atlas, back from injuring his back and hand on May 4, riding to victory at the Portland International Raceway round of the TTXGP. Steve and this 130bhp Brammo Empulse RR achieved a resounding victory in a … Continued
To help promote the brand at live events this year, Icon wrapped this lengthened, lowered 2012 Kawasaki ZX-14R in colors meant to replicate the 1991 ZXR 750. As simple as a visual concept can get, it’s nonetheless totally transformative, shifting … Continued
So far as conspiracy theories go, HFL collaborating with Icon and CCW to push a pro-Chinese agenda to American consumers is a solid one. Not only does it adequately capture all three company’s intelligence and ambition, but also our capacity … Continued
By now, you’re used to seeing us wear crazy expensive motorcycle gear. Custom leather suits, Japanese race gauntlets, fancy jackets and nice boots. That’s because, using motorcycles as our main transportation and frequently doing stupid, stupid things on them, we … Continued
“Fujin (green: god of wind) and Raijin (red: god of thunder and lightening) are often portrayed as demons in pop culture but they are actually two of the earliest/oldest gods of Shinto religion and are sworn to protect Japan and it’s … Continued
Regardless of power source, regardless of series, regardless of country, regardless of speed, the Team Icon Brammo Empulse RR sports the finest sponsor livery we’ve seen on a motorcycle in decades. To learn more, we spoke to Icon Design Director … Continued