That green and black blur? That’s the 2013 Kawasaki ZX-6R passing within inches of a camera crew well into triple-digit speeds. This video takes you behind the scenes of the commercial Kawasaki produced on the Isle of Man to launch … Continued
This bizarre little ad has to be the most hilarious send up of creepy MotoGP fans yet made. It’s likely that you know someone like this, are this…thing yourself or have seen them creeping around the pits at a race. … Continued
Tasked with promoting this season’s round of the (very domestic) International Motorcycle Show, ad agency IdeaBrand came up with the idea of making motorcycles out of people. Flexible female people, to be exact. A simple idea with complicated execution. Each … Continued
Last week, a couple eagle-eyed readers spotted a big ol’ dent in the KTM 1190 Adventure‘s exhaust. You can see that dent clearly in the image on the right. But the image on the left, downloaded from the company’s press … Continued
Oh how bubbles burst. We North Americans are used to the popping sound that accompanies the sudden destruction of a previously cherished truth. We understand the consequences of calling bullshit when we see it, like Bostonians did in 1776 when … Continued
So some car company named Audi bought some bike company named Ducati. One spends $48 million a year in advertising in the US alone. The other has the kind of brand people want to attach themselves to. Oh, and there’s … Continued
Need to advertise speed? What better way than by associating your technically obtuse product with a vehicle intrinsically associated with performance by every man, woman and child? That’s what T-Mobile did in this new ad for its not-really-4G network. It’s … Continued