So Harley just slapped some different gewgaws on a Sportster and called it a new model. Not notable in the least, right? Well, they did do one thing right. In a world where every other OEM creates at least one … Continued
Creepy Royal Enfield ad is creepy. We get the message, we get that a lot of man children need to harden the fuck up, we get that it’s hard to convey the essence of motorcycling in an impactful way. Still, … Continued
During a meeting with a major OEM yesterday, this new TV spot was presented as evidence that scooters face an uphill battle for acceptance in mainstream American society. If there’s one source that young American males listen to, it’s makers … Continued
Carlsburg Beer’s Belgian ad agency filled a movie theater in Brussels with a bunch of burly tattooed outlaw biker-types. Except for two seats right in the middle. Those were left open for supposedly unsuspecting “innocent couples” to occupy if they … Continued
As motorcyclists, you and I probably have a little more in common with astronauts than the average person. We know what it is to take risks, we know what it means to delicately control a machine on the razor edge … Continued
This video released by Relentless as a part of its “Short Stories” film competition is not what I expected from an energy drink company. Instead, it is quietly gorgeous, not so much a portrait of Relentless Suzuki’s team or its … Continued
When it was released in 2008, the Nissan GT-R shook the world of fast cars to its core, obliterating more powerful competition from more heralded automakers to set a new lap record at the Nurburgring. It did that using not … Continued