Created by Australian agency Resin for the country’s motorcycle safety campaign, “Body Paint” is the kind of compelling creativity that can present a strong message without feeling like condescension or lecturing. That it’s multiple World Champion and hard man Mick … Continued
Tiny Indian bike maker Royal Enfield continues to prove that it has a better handle on branding and image than virtually any other motorcycle manufacturer. Here, it details the hand pinstripping process applied to every Enfield fuel tank. Authenticity, craftsmen, … Continued
KTM is utterly desperate for the youth market. So desperate, in fact, that KTM Nightlight Session is a two minute video that has almost nothing to do with the KTM 125 Duke that the video is supposed to be promoting. If … Continued
Scooters are effeminate, a bit silly and just not serious transportation, right? Well, what if riding one could decrease the risk of future wars and save you money? It’s estimated that if just 10 percent of American car drivers shifted … Continued
When AMG announced it’d be sponsoring the Ducati MotoGP team back in November, it was unclear, beyond AMG logos on Rossi and Hayden’s bikes, what the partnership would involve. Aside from those logos, this ad is the first visible instance … Continued
Keira Knightley, a Ducati 750 Sport, a matching cat suit. Those three things form an idealistic expression of European motorcycling that’s nearly perfect.
Russia’s RGS insurance wants you to pay attention to road accidents. But, how do you get people to put down the kvass and think about low monthly payments?? Wait, I know, boobies! Turns out a nice set of mammaries are … Continued