Hands down as emotively powerful as the epic Impossible Dream commercial for Honda by Weiden+Kennedy’s London office, Royal Enfield’s Indian-produced Handcrafted in Chennai is a visual masterpiece of storytelling in slow motion. Seriously, I got goosebumps watching this thing. Every … Continued
Based on the true story of a life-changing motorcycle trip for five octogenarian Taiwanese men, this video poses the question, “What do you live for?” That’s as poignant a summation of the reason for motorcycles as any we’ve heard. Update: … Continued
Chris from BikeEXIF just sent this over. It’s an email marketing image from a UK retailer of what appears to be dodgy Pakistani bike gear. The first fail is obvious — marketing to a market dominated by men using a … Continued
Most sheeple live in a cage and they don’t even know it. Car payments, mortgage payments, fair trade coffee and v-neck sweaters. Well, they don’t even know it until you ride past and remind them. Your freedom is why they … Continued
Evoking the simple act of saddling a motorcycle as an adventure and subtly embracing the superhero image riders subconsciously adopt, these images manage to convey two-wheeled action without resorting to the cliched guy-taking-corner shot. Created for the “Get On” campaign … Continued
Hot pants, roller girls, electric motorcycles, fishnets and hot pink motorcycle jackets. If this is wrong, we don’t want to be right. We saw some scans of this photoshoot on Brammofan yesterday and had to reach out to Icon for … Continued
We get a lot of questions here at HFL and we try to answer all of them. Now, we’ve got a Frequently Asked Questions page full of information on our subscription system, advertising policy and why we make fun of … Continued