In the same way looking directly at the sun or at car headlights at night leaves an after-image when you close your eyes, BMW used a 4,800 watt-second Profoto Pro 7B flash to burn its logo into the eyes of … Continued
A new ad campaign in India highlights “idiots” as the chief danger riders face on the road, suggesting the superior grip offered by CEAT tires is the best way to avoid them. The campaign demonstrates a level of creativity, personality … Continued
With more power than any liter bike other than non-North American 2011 Kawasaki ZX-10Rs, the BMW S1000RR can certainly do a burnout. BMW’s follow up to its tablecloth trick video attempts to illustrate why care should be taken when playing … Continued
Created to promote RevZilla’s stock of Adventure Touring gear, the concept behind this video was, “What if you really got to play each day on your ride to work?” This is why riding to work on a motorcycle is awesome.
Well, heaven for Ducati anyways. It’s easy to get the feeling that the company getting the greatest benefit from the slick production values and prime time slots of this new TV ad and webisode is the company with the sexy, … Continued
Back in July, Harley-Davidson released 2nd Quarter 2010 results that flaunted improved net revenue in an attempt to hide net income figures that were still massively lower year-on-year. In an apparent attempt at misdirection, The Motor Company also dropped a … Continued
Simple, immediate and a clever brand message. Of course this isn’t an American KTM ad. Created by the same Turkish agency that had KTM peeing on roads like Calvin on a [insert domestic pickup brand here], “License Plate” suggests you’ll … Continued