Current GM Claudio Domenicali (pictured) is succeeding Gabriele Del Torchio as CEO of Ducati, it was announced this morning. The move comes one year after Audi bought the company and six years since Del Torchio took the reigns, challenged with … Continued
What if Audi’s acquisition of Ducati meant the German car brand was going to start making its own motorcycles. It’s not, but French designer Thibault Devauze has imagined the possibility of an Audi motorcycle with his own concept.
So some car company named Audi bought some bike company named Ducati. One spends $48 million a year in advertising in the US alone. The other has the kind of brand people want to attach themselves to. Oh, and there’s … Continued
Tasked with developing social content around the breaking acquisition of Ducati by VW, an Audi marketing intern dashed out of HQ this morning, parked a Diavel next to an R8 and snapped these pics. Man, are they going to look … Continued
After weeks of rumor, Bloomberg and Reuters are both independently reporting that VW has agreed to purchase Ducati for something in the neighborhood of $1.12 billion. But why does a gigantic auto conglomerate want a tiny bike manufacturer? What will … Continued
In this latest episode of Drake’s Passage, the X-Fighters judge and general short person explores the shady side of Moscow, Russia, street racing a 700bhp+ Audi SUV and drinking with bikers at Sexton, a post-apocalypse-themed bar.
We're digging how good the Audi R8's LED headlamps look 'shopped onto the Triumph Daytona 675. They give the restrained Audi some subtle flash and make it unmistakable in your rear view mirrors and would likely do the same thing…