The 2012 BMW S1000RR is the same as the old BMW S1000RR, just with a tweaked engine and chassis, improving performance slightly. Peak power and torque numbers remain unchanged, but the curves grow fatter. Much more importantly, the steering angle … Continued
Make no mistake, the 2011 Kawasaki ZX-10R has one goal and one goal only: to dethrone the BMW S1000RR from its liter bike throne. As far as evaluations of its ability to do so go, top speed is utterly irrelevant … Continued
With the S1000RR, BMW turned its image completely upside down. From pipes and slippers to one-piece leathers. That’s why this custom is so neat, combining classic elements with modern function to subvert both.
Ok, conventional wisdom states that all new riders should only ride a Ninja 250. But why ride a 25-year old beginner bike when you could instead have what, until this year, was the fastest motorcycle ever? Yeah, that sounds like … Continued
Evoking the simple act of saddling a motorcycle as an adventure and subtly embracing the superhero image riders subconsciously adopt, these images manage to convey two-wheeled action without resorting to the cliched guy-taking-corner shot. Created for the “Get On” campaign … Continued
The last time Top Gear pitted an Ariel Atom against a motorcycle they used a CBR600RR, Jeremy Clarkson had his face rearranged and the car won. This time, it’s a faster car versus a faster bike. The Ariel Atom V8 … Continued
In the same way looking directly at the sun or at car headlights at night leaves an after-image when you close your eyes, BMW used a 4,800 watt-second Profoto Pro 7B flash to burn its logo into the eyes of … Continued