BMW sears logo into audience’s minds

In the same way looking directly at the sun or at car headlights at night leaves an after-image when you close your eyes, BMW used a 4,800 watt-second Profoto Pro 7B flash to burn its logo into the eyes of … Continued

On board with Chris Peris at the Macau Grand Prix

We brought you the complete 2010 Macau Grand Prix and a video homage to its fearless racers. Now, ride on board with Canadian Chris Peris as he practices on the 22.8-foot wide roads of China’s special administrative district. Chris ended … Continued

Which manufacturers are racing in Dakar 2011?

This pie chart, created by Dakar racer Marie Hessel, shows how many bikes from each manufacturer are competing in the 2011 rally, which starts in Buenos Aires on January 1st. As you can see, the shift to the 450cc capacity … Continued

Photos: BMW F800GS in action

BMW just completed its GS Trophy 2010, which saw 10 teams from 13 countries ride 50 BMW F800GSs 1,200 miles (70 percent off-road) across South Africa, Swaziland and Mozambique. Not a single bike suffered a mechanical failure during the seven … Continued

Photos: a BMW S1000RR in a wind tunnel

Troy Corser and Leon Haslam spent yesterday afternoon in a full racing tuck with a 150mph headwind. The two SBK racers were individually tweaking their riding positions to find maximum aerodynamic gain and experimenting with new windshield shapes.

Custom: L’Ecurie K1300S

Take one BMW K1300S and cover every surface in matte black paint or carbon fiber. Except the engine, inexplicably paint that red. Place in a dark photo studio and snap away. The result is a Ridley Scott-like fetishization of shape … Continued