Jay Leno rides the Brammo Empulse R

105mph top speed and 121 miles max range. Those figures make the Brammo Empulse a watershed product for the electric motorcycle space, but more importantly, to quote Jay Leno, it’s a “real motorcycle.” That means it does things no other … Continued

Brammo x Bloomberg

Here, Brammo CEO Craig Bramscher visits Bloomberg TV in New York to chat enthusiastically about the new Empulse. The single best thing about Brammo is just how much its execs and staff are excited about what they’re doing, something that … Continued

HFL’s 10 most popular stories of 2012

Believe it or not, but convincing a supermodel to review a new leather suit for us wasn’t nearly good enough to join the list of Hell For leather’s 10 most popular stories this year. Who’d a thunk? Here’s the 10 … Continued

13 bikes that will make 2013 awesome

Excited for next year? You should be. We’re getting not only some of the best bikes ever, but getting them at affordable prices, accessible performance levels and with appealing design too. Here’s 13 of the best new bikes coming in … Continued

Video: riding the Brammo Empulse

Back in August, I got to be the first outsider to hoon the new Brammo Empulse R. That was a big deal, because the bike is sort of a watershed moment for electrics, being the first production machine to realize … Continued

Video: Brammo Empulse R

Here’s Brammo’s marketing video for the finally in-production Empulse R. Ladies, we hope you’re sitting down, because you’re about to get a solid close up of Steve Atlas’s ass.