Polaris & the Orient Express

It seems that the gaze of the powers that control the levers at Polaris Industries is cast far and wide. An announcement today reveals that the mid-western power sports company has formed a joint venture with Eicher Motors Ltd. of … Continued

Brammo Empulse RR in The Corkscrew

This is what the first modern race bike to ever feature graphic design looks like in America’s most famous corner. Steve Atlas won the race of course, but was disappointed in his 1:40.2 lap time, citing ongoing development and cold … Continued

Steve Atlas returns to TTXGP with a win

Pictured here is Steve Atlas, back from injuring his back and hand on May 4, riding to victory at the Portland International Raceway round of the TTXGP. Steve and this 130bhp Brammo Empulse RR achieved a resounding victory in a … Continued

Video: Brammo Empulse R

Here’s Brammo’s marketing video for the finally in-production Empulse R. Ladies, we hope you’re sitting down, because you’re about to get a solid close up of Steve Atlas’s ass.