“So much power it’ll wheelie off the throttle at any speed.” If you’re anything like me, you’re a bit sick of the hyperbole that makers of electric motorcycles have been slinging for the last few years. There’s talk of instantaneous … Continued
This is what the BRD RedShift MX looks like lit well and photographed in a studio by Todd Tankersley. Priced in the ballpark of $15,495, it promises to bring exponentially cheaper running costs to motocross racing, with equivalent performance. Much … Continued
Raced motocross? If you have, then you’re aware of how cripplingly expensive maintaining ICE race bikes is. If you haven’t, then you can’t afford to. That’s where this new BRD RedShift MX comes in, it’ll likely cost twice as much … Continued
The BRD RedShift SM is a 250lbs, 40bhp electric supermoto. Unlike Brammo or Zero electric models, the RedShift is fast, designed to compete directly with existing motocross and supermoto bikes. And unlike other electric racing prototypes, it has been developed … Continued
The motorcycle is one of the most emotionally evocative objects on the planet; name another product that can be placed into film, television and advertisement to instantly create a mood or define a character. Cigarettes are the only other example … Continued
Filmmaker Sam Erickson made this video for BRD to celebrate the release of their new supermoto. Shot over the course of one week in San Francisco, it covers the build of their prototype Supermoto from start to unveiling.
The first products of fresh Bay Area startup BRD, this motocrosser and supermoto promise equivalent performance to 250cc four-stroke competitors. Making 40bhp and weighing 240lbs without lights, the BRD RedShift MX looks approximately equal to the KTM 250 SX-F, which … Continued