EICMA in 2010 gave us a number of things to think about. Among the Chinese made, European-branded scooters and scantily-clad presentation girls, the Italian industry found some time between political scandals and a crashing economy to actually produce some new … Continued
Superbike design is, perhaps, the least forgiving segment in this industry to work in, because the intense competition and the colossal pressure to be the “best” tends to force conservative decision making. From choosing engine layout, to altering suspension geometry, … Continued
With the launch of the Empulse, Brammo may well have succeeded in monopolizing the limelight for the 2011 model year. Since the collapse of motorcycle sales started in 2009, the major OEMs have pretty much eliminated new product releases (with…