The guy who draws Icon comics

This video profiles Lukas Ketner, Icon’s comic book artist. Lukas draws the stories you see in the company’s promotional materials and also pens designs for helmets like the new Freaky Tiki. Here, he talks brain disorders and getting shoved into … Continued

Re-imagining Ockelbo

Tasked with reviving the historic Ockelbo brand as a maker of motorcycles, ATVs and snowmobiles, transportation design students at Sweden’s Umeå Institute of Design came up with these seven concepts. The results are one part KTM, one part Harley and … Continued

Why the Motus MST-01 needs design strength

I honestly am not trying to be unkind or snarky. As the product of a tiny American startup, the Motus MST-01 is the kind of product Hell For Leather wants to champion. Truth is, I really think this small company … Continued

Designing the BMW K1600GT

The BMW K1600GT/GTL is significant not just because of its huge 1,649cc engine, surprisingly low price or raft of tech features. It marks the first time BMW’s contemporary automobile design language has been applied to two wheels. Angel eyes? Check. … Continued

Pierre Terblanche and Dan Van Epps on the new Norton

Despite an ailing economy, nose-diving new bike sales and naysayers insisting it simply cannot be done, looks like the new Norton’s comeback is on track. Two recent big-name hires certainly have increased the start-up company’s chances of success. First it … Continued

The McQueen/Hasselhoff conundrum

Our old buddy JT Nesbitt got pretty upset when he heard that Motorcyclist’s Aaron Frank had used a comment he’d left on HFL without permission. He got even more upset when Aaron dismissed his criticisms of that bike’s design. So … Continued