Instead of covering the Icon Airframe Construct in cheesy demons, the company has opted for the surprisingly classy, understated approach of exposing the carbon/fiberglass/Dyneema weave under a layer of clear coat. Doing so gives the helmet’s shell a three-dimensional depth…
This one comes at us from Paul Lozba at Romania's Motoflash who noticed that while all the Japanese and European competition use heavily stylized Rs in their logos, the BMW S1000RR makes do with a fairly plain, italicized font. That…
We're really digging the custom graphics UK firm Carefully Considered has created for the Husaberg FE 390. Referencing rather than copying digital camo, the design uses subtle touches of contrasting colors on the grips and spring to really pop the…
At the first reading, this new ad campaign for the 2010 BMW S1000RR strikes a very literal interpretation. A german bike violently destroying traditional Japanese imagery sends the message: Germany is taking on Japan. Since the intended audience (existing superbike…
Sportsbikes are typically a non-event in terms of design. An engineering team working working independently combines whichever mechanical components are currently in vogue, then passes the rolling chassis off to the styling department to have some plastic slapped on it….
Remember Maarten Timmer's VertiGO? The concept attempts to leverage the packaging advantages of an electric motor and batteries to define an alternative, but still clearly sport-focussed design language for electric motorcycles. Now, VertiGO is part of a design competition at…
We'll admit, our first reaction to seeing the not-for-the-USA 2010 Honda CB1000R was, "WTF, beige?!" But after looking at the pictures, we think we actually really like it. Various shades of brown are a resurgent trend in the car industry…