RideApart 7: a European adventure

What’s it like to go on a date with pampered Italian models in the wilderness? Grant, Jamie and Wes ride the best mountain roads of the Los Padres forest on the Ducati Multistrada 1200 S and Moto Guzzi Stelvio NTX … Continued

Adey rides the Panigale

Everyone’s favorite street racer/personal trainer/male model/art director/fashion designer, Adey, just borrowed a Ducati 1199 Panigale for a couple days from Beverly Hills Ducati. You know what he did with it too, The Snake. Here’s what you’ve all been waiting for, … Continued

Is this the first totaled 1199?

This 23-photo sequence shows South African Superbike rider Chris Leeson crashing his Ducati 1199 Panigale in Turn 1 at the Kyalami Race Track. Chris was entering the turn at high speed when he lost the front over the track’s notoriously … Continued

T-Mobile makes a Ducati ad

Need to advertise speed? What better way than by associating your technically obtuse product with a vehicle intrinsically associated with performance by every man, woman and child? That’s what T-Mobile did in this new ad for its not-really-4G network. It’s … Continued

What Audi and Ducati look like together

Tasked with developing social content around the breaking acquisition of Ducati by VW, an Audi marketing intern dashed out of HQ this morning, parked a Diavel next to an R8 and snapped these pics. Man, are they going to look … Continued

What VW means for Ducati

After weeks of rumor, Bloomberg and Reuters are both independently reporting that VW has agreed to purchase Ducati for something in the neighborhood of $1.12 billion. But why does a gigantic auto conglomerate want a tiny bike manufacturer? What will … Continued

Ducs in a row

Snapped at NOLA Motorsports Park by Pro Italia, dozens of identical Ducati 1199 Panigales are lined up in the pits, ready for the brand’s dealer introduction. Riding the bike on the track, speaking to its designers and engineers and learning … Continued