ATK is a tiny, Utah-based dirt bike company trying to facilitate a huge shift in American motorcycling. It’s doing that by putting realistic learner and entry-level motorcycles into Harley dealers, something The Motor Company itself is spending $60 million on. … Continued
“If you were really into biking you’d get a rice rocket and go carve up a canyon.” You know what gets Adam Carolla’s goat? Harley riders. This outtake from Adam’s podcast is an oldie, but a relevant one. This is … Continued
Most sheeple live in a cage and they don’t even know it. Car payments, mortgage payments, fair trade coffee and v-neck sweaters. Well, they don’t even know it until you ride past and remind them. Your freedom is why they … Continued
As an expensive, discretionary luxury good frequently purchased on credit, there’s perhaps no better indication of the health of the American economy than sales of Harley-Davidson motorcycles. Tonight, as President Obama prepares to lay out his plan for economic recovery, … Continued
We get a lot of questions here at HFL and we try to answer all of them. Now, we’ve got a Frequently Asked Questions page full of information on our subscription system, advertising policy and why we make fun of … Continued
Speaking to the Milwaukee Journal-Sentinel in April, after Harley borrowed $2.3 billion in aid from the Federal Reserve, but before that loan was disclosed, CEO Keith Wandell stated that his chief objective was to avoid emulating General Motors. With government … Continued
According to a new disclosure by the Federal Reserve, Harley-Davidson was given a previously secret $2.3 billion bailout during the fall of 2008 and winter of 2009. We’ve previously reported that Harley borrowed nearly $1 billion in emergency operating capital … Continued