“This helps position Brammo as THE electric vehicle company in powersports, broadening our potential reach into ATV, side-by-side and LSVs,” explains Brammo CEO Craig Bramscher (pictured). The electric motorcycle startup has closed a $28 million Series B investment, led by … Continued
Italy is facing crisis. In the news almost daily, the dire economic situation of the world’s 8th largest economy is crushing the country. There is talk of default, of exiting the Euro and the government of prime minister Silvio Berlusconi … Continued
Today, Harley-Davidson is announcing year-on-year third quarter sales are up 5.1 percent worldwide and 5.4 percent in North America, beating the 3.7 percent growth for heavyweight street bikes industry wide. But, even as the company begins to recover from the … Continued
Cycle World has been sold to Bonnier Corp — the publisher of titles like PopSci and Field & Stream — it was announced earlier today. The sale should mean stability for the brand, which bounced from Lagardère SCA to Hearst … Continued
The motorcycle is one of the most emotionally evocative objects on the planet; name another product that can be placed into film, television and advertisement to instantly create a mood or define a character. Cigarettes are the only other example … Continued
While visiting Mandello del Lario for Moto Guzzi’s 90th birthday celebration this weekend, a brand representative let slip news that a new model range is set for unveiling later this year. Combining Guzzi’s largest (current) engine and smallest frame, the … Continued
KTM’s Duke-based world domination plans continue apace. Marked by the attendance of the Malaysian Prime Minister, the Austrian brand just launched a new-model Duke in Kuala Lumpur. The KTM 200 Duke will be priced lower than the Kawasaki Ninja 250 … Continued