Greg Tracy to race Amarok P1A up Pikes Peak

Six-Time Pikes Peak International Hill Climb Champion, Greg Tracy, will race the electric Amarok P1A in this year’s event. Designed by HFL contributor Michael Uhlarik, the P1A adds lightness to the electric motorcycle formula.

Electric motorcycle racing is no longer divided

Update: Amarok Racing’s Michael Uhlarik comments. Since shortly after its rocky start at the Isle of Man way back in 2009, electric motorcycle racing has stood divided. The plucky upstarts and electric motorcycle enthusiasts at TTXGP on one side, the … Continued

Behind the scenes of the Amarok P1

Making 80bhp and weighing less than 330lbs, the Halifax-made Amarok P1 takes a totally different approach to to other electric racers. Designed by HFL contributor and general clever person Michael Uhlarik, the P1 is all about handling. Here’s a look … Continued

What would Soichiro do?

After thinking about where the business is going, and how different manufacturers have been navigating the market waters lately, I had an epiphany. Honda, KTM and the few other leaders are following the path of innovative market disruption first blazed … Continued

A 99 percenter’s view of EICMA 2012

Each year between October and November, the EICMA motorcycle show takes place in Milan, Italy. It is the literal start and end date of the industry calendar. Other trade shows exist, and in earlier times when EICMA was only held … Continued

Mad Men and Motorcycling

Oh how bubbles burst. We North Americans are used to the popping sound that accompanies the sudden destruction of a previously cherished truth. We understand the consequences of calling bullshit when we see it, like Bostonians did in 1776 when … Continued

Not just a good show

Veteran British motorcycle journalist Kevin Ash recently published an op-ed in which he criticized the mainstream manufacturers for wasting energy and money on motorcycle racing. His line of reasoning went that in these economically depressed times where even the mighty … Continued