I once met a rider who hung up his leathers for good, not for the usual reasons. He didn’t stop for newly-born kids, wasn’t guilted by a significant other, didn’t step away after a bad crash. But, he told me, … Continued
It’s time for the motorcycle industry to have a serious think about its priorities, because they’re looking bizarrely skewed right now. The classic mantra tells us that winning on Sunday sells on Monday, but is this really true, or indeed … Continued
Some of the commenters from my last article asked, where’s the love? That’s a fair enough question. It’s great to be cynical and sarcastic, but that’s not really why we’re here. We’re here — on HFL, on the road, in … Continued
WARNING! There is a menace on the streets, Mr. and Mrs. America! A two-wheeled peril prowling your very neighborhoods. These marauders of menace bring a new meaning to TERROR ON THE TARMAC. What is this new threat? Young hooligans and … Continued
Let me stop you right there, mmmm-kay? I can tell by that little intake of breath what’s coming next. Thank you in advance, but I already know that motorcycles are “dangerous.” After nearly twenty years of riding on the streets, … Continued
Last wednesday, I participated in a discussion in the comments section of HFLʼs last installment of the Life Electric series, something that lead to a very spirited exchange between myself, designer JT Nesbitt and a bunch of regular readers. The … Continued
500 > 990 > 800 > 1000 > CRT > ? In an era where it is more important then ever for companies to innovate and differentiate themselves from the competition, the race track, for a motorcycle company, should be … Continued