Derbi leaving Spain

In its annual report released today, Piaggio states that it plans to close Derbi’s historic factory in Barcelona, transferring production to Piaggio’s Italian operations. The move comes just two months after Yamaha closed its Spanish factory too. All this is … Continued

Paolo Timoni out at Piaggio?

Piaggio Group Americas is neither denying or confirming rumors which emerged this afternoon that President and CEO Paolo Timoni is leaving the company. Paolo’s the guy on the left in this image, dating from an appearance I made alongside him … Continued

Pierre Terblanche joins Norton

He of the Ducati Supermono, Pierre Terblanche, has signed on with the reborn Norton Motorcycles. To say the move is shocking is a bit of an understatement. Pierre had been working with Miguel Galuzzi on reviving the Moto Guzzi brand … Continued

Piaggio MP3 Hybrid grows up

A year after launching the MP3 Hybrid 125, the world's first hybrid motorcycle, Piaggio have sold (drumroll) almost none! It's simply too slow, too heavy and too expensive. The Italian scooter giant is confident all of this will change with…

Be free, ride a bike

Portraying the claustrophobic isolation of driving a car, these Vespa ads are one of the best graphical representations of the difference between us and them we've ever seen. By relegating the view of the outside world to the size of…

Could Ducati and Piaggio merge?

Despite unconditional denials by Piaggio’s owner, Immsi, rumors of a possible merger between Ducati and Piaggio are intensifying in Italy. Word is that leading global management consultancy McKinsey & Company has been contracted to evaluate potential merger candidates for the…