Six silver stripes for SBK’s 25th

2012 marks the 25th anniversary of World Superbike (now called “SBK” for reasons that escape reason) racing. To celebrate, riders will be running these special Pirellis for qualifying at Monza this weekend. If you’re as bad at relationships as we … Continued

Scott Campbell x Pirelli

To commemorate the launch of its lifestyle and fashion collection in Milan, Pirelli hired famed tattoo artist Scott Campbell to design a custom tire. Using the same methods supermoto and other racers use to groove patterns into slick carcasses, Scott … Continued

2011 Aprilia RSV4 Factory APRC SE: traction control

Aprilia Performance Ride Control is a self-adjusting traction control system capable of adapting to different types of tires and also includes wheelie control, launch control and a quick shifter; it’s basically Max Biaggi’s SBK system. The 2011 Aprilia RSV4 Factory … Continued

Pirelli opens Diablo Rosso concept store in Milan

Pirelli has just opened a temporary concept store on Corso Garibaldi in Milan. The Diablo Rosso Store will remain open through June and was created to increase brand awareness in the fashion and design capital as opposed to selling or…

More grip from Pirelli with the Diablo Rosso

Pirelli has launched a new version of the Diablo — already our favorite sportsbike tire — the Rosso. Designed to optimize the size and shape (and therefore the performance) of the contact patch at any lean angle, they’re intended to…