This well-executed cafe racer is the first all-new design out of Royal Enfield in 50 years. The Indian manufacturer currently sells variations of an outdated post-war English design. And we do mean all-new; while the engine is only an updated … Continued
Creepy Royal Enfield ad is creepy. We get the message, we get that a lot of man children need to harden the fuck up, we get that it’s hard to convey the essence of motorcycling in an impactful way. Still, … Continued
What if a Cafe Racer actually raced? Some friends of ours in New Jersey intend to find out. They’re building a “rat cafe” out of an old Royal Enfield 500 and intend to ride it to Mid-Ohio for some proper … Continued
Tiny Indian bike maker Royal Enfield continues to prove that it has a better handle on branding and image than virtually any other motorcycle manufacturer. Here, it details the hand pinstripping process applied to every Enfield fuel tank. Authenticity, craftsmen, … Continued
Hands down as emotively powerful as the epic Impossible Dream commercial for Honda by Weiden+Kennedy’s London office, Royal Enfield’s Indian-produced Handcrafted in Chennai is a visual masterpiece of storytelling in slow motion. Seriously, I got goosebumps watching this thing. Every … Continued
Here’s high-res photos of the two “new” Royal Enfield’s unveiled at the New York Motorcycle Show on Friday. The 2011 Royal Enfield Bullet C5 Classic Chrome uses a very long name to tell you that this bike has chrome bodywork … Continued
Royal Enfield plans to pull the wraps off two new models for the US market at the New York Motorcycle Show this Friday. The 2011 Royal Enfield Bullet C5 Classic Chrome you see here is, as the name suggests, a … Continued